diff --git a/cli/command/registry/login.go b/cli/command/registry/login.go
index 82204bab84..ee647a6223 100644
--- a/cli/command/registry/login.go
+++ b/cli/command/registry/login.go
@@ -4,6 +4,8 @@ import (
 	"context"
 	"fmt"
 	"io"
+	"os"
+	"strconv"
 	"strings"
 
 	"github.com/docker/cli/cli"
@@ -141,9 +143,22 @@ func loginWithStoredCredentials(ctx context.Context, dockerCli command.Cli, auth
 	return &response, err
 }
 
+const OauthLoginEscapeHatchEnvVar = "DOCKER_CLI_DISABLE_OAUTH_LOGIN"
+
+func isOauthLoginDisabled() bool {
+	if v := os.Getenv(OauthLoginEscapeHatchEnvVar); v != "" {
+		enabled, err := strconv.ParseBool(v)
+		if err != nil {
+			return false
+		}
+		return enabled
+	}
+	return false
+}
+
 func loginUser(ctx context.Context, dockerCli command.Cli, opts loginOptions, defaultUsername, serverAddress string) (*registrytypes.AuthenticateOKBody, error) {
 	// If we're logging into the index server and the user didn't provide a username or password, use the device flow
-	if serverAddress == registry.IndexServer && opts.user == "" && opts.password == "" {
+	if serverAddress == registry.IndexServer && opts.user == "" && opts.password == "" && !isOauthLoginDisabled() {
 		response, err := loginWithDeviceCodeFlow(ctx, dockerCli)
 		// if the error represents a failure to initiate the device-code flow,
 		// then we fallback to regular cli credentials login
diff --git a/cli/command/registry/login_test.go b/cli/command/registry/login_test.go
index 4c3003cf4b..87d1fd92fc 100644
--- a/cli/command/registry/login_test.go
+++ b/cli/command/registry/login_test.go
@@ -228,3 +228,47 @@ func TestLoginTermination(t *testing.T) {
 		assert.ErrorIs(t, err, command.ErrPromptTerminated)
 	}
 }
+
+func TestIsOauthLoginDisabled(t *testing.T) {
+	testCases := []struct {
+		envVar   string
+		disabled bool
+	}{
+		{
+			envVar:   "",
+			disabled: false,
+		},
+		{
+			envVar:   "bork",
+			disabled: false,
+		},
+		{
+			envVar:   "0",
+			disabled: false,
+		},
+		{
+			envVar:   "false",
+			disabled: false,
+		},
+		{
+			envVar:   "true",
+			disabled: true,
+		},
+		{
+			envVar:   "TRUE",
+			disabled: true,
+		},
+		{
+			envVar:   "1",
+			disabled: true,
+		},
+	}
+
+	for _, tc := range testCases {
+		t.Setenv(OauthLoginEscapeHatchEnvVar, tc.envVar)
+
+		disabled := isOauthLoginDisabled()
+
+		assert.Equal(t, disabled, tc.disabled)
+	}
+}
diff --git a/e2e/registry/login_test.go b/e2e/registry/login_test.go
new file mode 100644
index 0000000000..523e00d065
--- /dev/null
+++ b/e2e/registry/login_test.go
@@ -0,0 +1,56 @@
+package registry
+
+import (
+	"io"
+	"os/exec"
+	"strings"
+	"syscall"
+	"testing"
+	"time"
+
+	"github.com/creack/pty"
+	"gotest.tools/v3/assert"
+)
+
+func TestOauthLogin(t *testing.T) {
+	t.Parallel()
+	loginCmd := exec.Command("docker", "login")
+
+	p, err := pty.Start(loginCmd)
+	assert.NilError(t, err)
+	defer func() {
+		_ = loginCmd.Wait()
+		_ = p.Close()
+	}()
+
+	time.Sleep(1 * time.Second)
+	pid := loginCmd.Process.Pid
+	t.Logf("terminating PID %d", pid)
+	err = syscall.Kill(pid, syscall.SIGTERM)
+	assert.NilError(t, err)
+
+	output, _ := io.ReadAll(p)
+	assert.Check(t, strings.Contains(string(output), "USING WEB BASED LOGIN"), string(output))
+}
+
+func TestLoginWithEscapeHatch(t *testing.T) {
+	t.Parallel()
+	loginCmd := exec.Command("docker", "login")
+	loginCmd.Env = append(loginCmd.Env, "DOCKER_CLI_DISABLE_OAUTH_LOGIN=1")
+
+	p, err := pty.Start(loginCmd)
+	assert.NilError(t, err)
+	defer func() {
+		_ = loginCmd.Wait()
+		_ = p.Close()
+	}()
+
+	time.Sleep(1 * time.Second)
+	pid := loginCmd.Process.Pid
+	t.Logf("terminating PID %d", pid)
+	err = syscall.Kill(pid, syscall.SIGTERM)
+	assert.NilError(t, err)
+
+	output, _ := io.ReadAll(p)
+	assert.Check(t, strings.Contains(string(output), "Username:"), string(output))
+}
diff --git a/e2e/registry/main_test.go b/e2e/registry/main_test.go
new file mode 100644
index 0000000000..9174715188
--- /dev/null
+++ b/e2e/registry/main_test.go
@@ -0,0 +1,17 @@
+package registry
+
+import (
+	"fmt"
+	"os"
+	"testing"
+
+	"github.com/docker/cli/internal/test/environment"
+)
+
+func TestMain(m *testing.M) {
+	if err := environment.Setup(); err != nil {
+		fmt.Println(err.Error())
+		os.Exit(3)
+	}
+	os.Exit(m.Run())
+}