diff --git a/cli/command/image/build.go b/cli/command/image/build.go
index 5e57778f19..64b51113c0 100644
--- a/cli/command/image/build.go
+++ b/cli/command/image/build.go
@@ -113,25 +113,6 @@ func NewBuildCommand(dockerCli command.Cli) *cobra.Command {
 		},
 	}
 
-	// Wrap the global pre-run to handle non-BuildKit use of the --platform flag.
-	//
-	// We're doing it here so that we're only contacting the daemon when actually
-	// running the command, and not during initialization.
-	// TODO remove this hack once we no longer support the experimental use of --platform
-	rootFn := cmd.Root().PersistentPreRunE
-	cmd.PersistentPreRunE = func(cmd *cobra.Command, args []string) error {
-		if ok, _ := command.BuildKitEnabled(dockerCli.ServerInfo()); !ok {
-			f := cmd.Flag("platform")
-			delete(f.Annotations, "buildkit")
-			f.Annotations["version"] = []string{"1.32"}
-			f.Annotations["experimental"] = nil
-		}
-		if rootFn != nil {
-			return rootFn(cmd, args)
-		}
-		return nil
-	}
-
 	flags := cmd.Flags()
 
 	flags.VarP(&options.tags, "tag", "t", "Name and optionally a tag in the 'name:tag' format")
diff --git a/cli/command/utils.go b/cli/command/utils.go
index ec89062d37..dff881f49e 100644
--- a/cli/command/utils.go
+++ b/cli/command/utils.go
@@ -125,7 +125,6 @@ func PruneFilters(dockerCli Cli, pruneFilters filters.Args) filters.Args {
 func AddPlatformFlag(flags *pflag.FlagSet, target *string) {
 	flags.StringVar(target, "platform", os.Getenv("DOCKER_DEFAULT_PLATFORM"), "Set platform if server is multi-platform capable")
 	flags.SetAnnotation("platform", "version", []string{"1.32"})
-	flags.SetAnnotation("platform", "experimental", nil)
 }
 
 // ValidateOutputPath validates the output paths of the `export` and `save` commands.