diff --git a/cli/command/image/prune.go b/cli/command/image/prune.go
index 5672358e29..ea99e8482d 100644
--- a/cli/command/image/prune.go
+++ b/cli/command/image/prune.go
@@ -67,8 +67,7 @@ func cloneFilter(args filters.Args) (newArgs filters.Args, err error) {
 	if err != nil {
 		return newArgs, err
 	}
-	err = newArgs.UnmarshalJSON(b)
-	return newArgs, err
+	return filters.FromJSON(string(b))
 }
 
 func runPrune(dockerCli command.Cli, options pruneOptions) (spaceReclaimed uint64, output string, err error) {
diff --git a/cli/command/image/prune_test.go b/cli/command/image/prune_test.go
index ca46bbf6bb..884a485471 100644
--- a/cli/command/image/prune_test.go
+++ b/cli/command/image/prune_test.go
@@ -70,6 +70,14 @@ func TestNewPruneCommandSuccess(t *testing.T) {
 				}, nil
 			},
 		},
+		{
+			name: "label-filter",
+			args: []string{"--force", "--filter", "label=foobar"},
+			imagesPruneFunc: func(pruneFilter filters.Args) (types.ImagesPruneReport, error) {
+				assert.Check(t, is.Equal("foobar", pruneFilter.Get("label")[0]))
+				return types.ImagesPruneReport{}, nil
+			},
+		},
 		{
 			name: "force-untagged",
 			args: []string{"--force"},
diff --git a/cli/command/image/testdata/prune-command-success.label-filter.golden b/cli/command/image/testdata/prune-command-success.label-filter.golden
new file mode 100644
index 0000000000..6c537e1ac2
--- /dev/null
+++ b/cli/command/image/testdata/prune-command-success.label-filter.golden
@@ -0,0 +1 @@
+Total reclaimed space: 0B